Whether you are writing a Facebook, Google or legacy media advert, you can’t just do it and be successful, some research needs to be done for the message to be understandable and more importantly, to be appealing to the reader or listener. Our research involves fact checking, looking at analytics on keywords, or a new subject that needs to be studied and understood before wrapping our creativity around it.
Once all the necessary information has been gathered, it’s time to start writing, the time may vary between whatever it is being written, here in Project West Media we make sure that any text we write has been previously reviewed by our team members during an initial brainstorm meeting to ensure that a fresh perspective is included, also all content is reviewed and revised for errors made, ensuring you receive original content that transmits everything you intended.
Know Your Audience
Whenever you start creating content it is important to know who your audience and what inspires them to engage, we always make sure to know who our intended customer or client is and the approach that is needed in order for the message to be understood, this is why we are always keeping up-to-date on the demographics and tendencies of the consumers in order to stay relevant and to give our target audience a great experience with our content.
As you can see, copywriting is more than just writing whatever a client asks for, it involves a process, beginning with research and development, that if done correctly, could guarantee either multiple leads or that the message impacts the intended audience.