Project West Media Project West Media Project West Media
Project West Media Project West Media Project West Media
Creative & Clever

How Content Affects Success.

How does wording or copy affect the success of a company? It usually reflects what the company is trying to say to their customers, so it is really important to be careful on what to say, as it could be the first impression a client will get from us. Copywriting is not just writing a paragraph or script, it involves a process that begins with the initial research, the writing and revisions before publishing it including who is the intended reader.

Due Diligence

Whether you are writing a Facebook, Google or legacy media advert, you can’t just do it and be successful, some research needs to be done for the message to be understandable and more importantly, to be appealing to the reader or listener. Our research involves fact checking, looking at analytics on keywords, or a new subject that needs to be studied and understood before wrapping our creativity around it.

Brainstorm Sessions

Once all the necessary information has been gathered, it’s time to start writing, the time may vary between whatever it is being written, here in Project West Media we make sure that any text we write has been previously reviewed by our team members during an initial brainstorm meeting to ensure that a fresh perspective is included, also all content is reviewed and revised for errors made, ensuring you receive original content that transmits everything you intended.

Whenever you start creating content it is important to know your audience.

What inspires them to engage, we always make sure to know who our intended customer or client is and the approach that is needed in order for the message to be understood, this is why we are always keeping up-to-date on the demographics and tendencies of the consumers in order to stay relevant and to give our target audience a great experience with our content.

Copywriting is a Process.

As you can see, copywriting is more than just writing whatever a client asks for, it involves a process, beginning with research and development, that if done correctly, could guarantee either multiple leads or that the message impacts the intended audience.

“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.”

Eugene Schwartz

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